State of the union: We’re deconstructing and rebuilding with a focus on the message and the community.

State of the union: We’re deconstructing and rebuilding with a focus on the message and the community.

We're at a pivotal moment in our journey. Founded in 2014 to inspire and empower, DRMN BG™ has always been more than a clothing brand—it’s a call to action. Recently, our focus shifted too heavily towards operations, but now, we're realigning with our core values: self-belief, integrity, discipline, grit, and positivity.

We're excited to announce a renewed focus on our foundational message and community engagement. The new DRMN BG ATHLTC CLB on Strava, alongside enriched content on our YouTube channel and blog, will empower our community to pursue dreams with renewed vigor.

As we streamline our apparel operations, we’ll introduce limited edition, ready-to-ship drops and continue offering quality embroidery from a local Detroit print shop. This shift is essential for focusing on what truly matters—supporting and growing the DRMN BG™ community.

Thank you for your continued support. Together, we'll keep striving to not just wear our ambitions but to live them, reminding ourselves that no dream is too big with commitment and perseverance.

DRMN BG™ - Don’t stop until you become the best version of you.

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